Friday, 25 February 2011

Visual Diary & Logo Concepts

Here is the visual diary I have been compiling with pictures with notations on what I should be doing with critique on them also.

Visual Diary/Research









It has been about a week and a half now since I produced these and looking back they are not really communicating the philosophy and ideals of the company. So it is back to the drawing board.

Monday, 7 February 2011

Research Part 4

Popular Peace...time to dissect this name and start some sketches and mock ups. WARNING Gibberish will follow the end of this sentence.

Pop.

Bulging, explosions, sudden, sharp Could make logo sharp and clear. Maybe embossed, or in a pop art style - Andy Warhol. 4 colours max. Behind word or in text itself?

Definitions

Popular

Regarded with favour. People like it. Attractive. Beautiful. Pleasing to the senses. Suited to the means of ordinary people? For the masses. Common. Overused. Appropriate. Cliche for a reason. Uncontroversial. Everywhere.

Definitions

Peace

Definitions

Peas

Peas in a pod, metaphors to use, peas grow like peace and needs many pieces. Edible seed of cultivated plant. Herbs, trees, branches, roots. Life.

Definitions

Piece

Pieces of peace, pieces of the puzzle. A piece of the country. Land, sea, animals, people. The museum has some interesting pieces by Picasso...

Definitions

Roots of peace.

Do they know its christmas time? No I don't think so.

War is peace. Human If war is killing. Peace is making love. Making love is popular, popular as killing in countries that people are unfamiliar of but support it because of media and propaganda, not much propaganda for love apart form valentines day, maybe thats because peace isn't as profitable as war. Mental block.................songs inspire men to something something quote not finished but point is songs can make uplift peoples spirits. Can be said for many things where am I going with this its just one of those stupid exercises to get my brain thinking outside the box, but usually the outside fo the box is just another box. Like those egg holder things you get or an onion with many layers I am only scratching the surface. Surface theres another word in relation to land. Land is always split, but united all the same by the plates. Volcanoes and earthquakes happen due to these plates rubbing against each other, like friction, hmm relation to sex again, I don't really have a dirty mind. Hmm dirt, soil, seeds of life. Peace can be simplified down to very basic pure things. Pure, association c'mon green, blue white; they are just colours. Everybody knows this because its popular, now I am going in circles much like those logos where people hold hands in a giant hippie commune circle jerk. Circle...circle the letter 0 in popular. O can be a seed, or an embrace between people. What else to people do to communicate? Hold hands, talk, shout, punch, gestures gestures gestures and no not that stupid peace sign.  How do I incorporate popular without being cliche? Or in other words too common while remaining common. Something everyone knows but never talks about? What could that be. What is the first thing that comes into my head when I think of po...shit I forgot what I was writing I will look up at the compter now and see where I left off. Ah thats where I was something one and the same but different, maybe I am thinking too much into this. Eyes, who the hell said eyes are the window to the soul, does everyone know that? No I am not sure. How about feet. Feet travel everyone walks no wait disabilities, not universal if it can't incorporate every race and every person and every whatever. Something the world has in common and not just people, animals. Animals seem to live in peace until they need to eat that is. What if everyone was a vegetarian that would be world peace. Holy backspace what am smoking? Hand. Helping hand. Hand of god, wow that sounds smitey. Smitey is not peaceful its fearful. Its not even a word apparently. Well thats what spell check says. Skim and scan text so far Circles, something that is same and different. Embrace difference is a common moral among everyone in these times now. We are now brought up to embrace differences and love the weird and wonderful. Especially with the internet it is even more available. It has horrible things but also beautiful things. A double edged sword that people seem to accept. War and peace. Maybe people do not want that to change. It has been discussed before of course. Ying and Yang two sides fo the same coin. What if the cin was on its edge. That would be some utopian thing...or limbo. Common decency. Constant struggle between light and dark. Good, Evil, its a matter of perspective, ying yang has black and white on one side and vice versa on the other this describes that perspective clearly. Philosophy the study of life? I think thats not the definition of it but who cares its a matter of perspective right? Happiness. I think I am onto something now. What is the one thing people want out of their life? Happiness what is peace really when it comes down too it. Happiness War isn't happy, unless you are crazy I guess. But death is necessary. Even in death people are remembered and live on in memories. So even death has specs of happiness. Thats how some people deal with death. Happiness. What images are associated with it. I should google later. What about. Typing thoughts as they come into my head don't seem to be working right now its just the same as repeating word from word like a parrot. But hey everyone seems to do that. You may not have an original idea in the world because you could be subconsciously be taking it from somewhere else. Copying without even knowing it. Although it is the synapses that make the thought original. How you go about it. That is what everyone has in common that is always different as well. Now how to incorporate happiness into something with synapses. I need a piss. I hope I can continue where I left off otherwise I will need a run to spark instant ideas with this synapses and happiness lark. Electrical impulses what do they have to do with happiness? Hmm backtrack again. Nearly lost the page there. Haha spark! This would be a good movie idea. Like adaption. Talk about a tangent ah who cares. Not like anyone is going to read trough this. Actually they will because they either have nothing better to do or like getting inside peoples heads. Thats always interesting knowing how other people think. Hmm how to incorporate happiness, synapses/different ways of thinking and how...people get what they want? Selfishness? That is how happiness is achieved, but also war and hate. Square one? No Square two keep thinking along this new train of thought. How can people be happy if they are not getting what they want? Does it matter if you get what you want? You can still be happy, I think. How other people make you feel, how songs and images make you feel, a symbol of love. Cliche, people think of it differently. Peace is love...don't know if I like what I am writing anymore. Alright stop. Start. Scratch. You can die happy? People do not want to die though. Unless of course they are suicidal and/or unhappy which can be a cause of love. Don't want anyone committing suicide because of my logo now. Although that is still impressive design though, making someone murder themselves because your logo hits them emotionally. Still not getting anywhere with how happiness relates to everyone with synapses and differences apart from love. Maybe I can use hate to illustrate what we try to do to be happy and thus create the opposite effect. No. Too weird. Difference is cool though remember...synapses...brain...happy. A smile.Something simple. Simple things that are symbolize happiness and illustrate our differences and similarities as one and embody the definition of peace. Sorry I mean happiness lets not use that word peace any more. After all words mean different things to different people. Which brings me back to selfishness. Thats pessimistic. Something everybody knows. Maybe omnipotent? God has many names and meanings. Religion is touchy. Best not to go down this path. Community. Happiness. Difference. Opposites attract. Electrons and something without 8 electrons. Something incomplete isn't happy? Dreams. We all have dreams. Dreams to be happy? Zenlike. In our dreams we are together and happy, yes there is a wide range of emotions but dreams are a message for something to change. We / Wall change and adapt that is our nature as humans. What was it Jason manford said or that guy in spaced? What was it I watched that said we will only come together when something threatens the human race like aliens? Oh yeah it was Jason Manford. Or a craving (dreams). A proverbial scratch to itch. AHH delete body Cmd & Z again. Jesus. Recap. Dreams, Happiness, Synapses/Different ways of thinking, Community, Circle, hate, Love, Desire, Sins. Hey sins thats new. This can be interpreted in many- ahh fuck it not worth my caffeine induced mental words failing me brainmind. More recap. Simplify. Hehe sempri fi. Who dares wins. Follow your dreams wow fuck recaping this is good stuff I think. Voices for change I almost forgot about that slogan. Hey I Wanna Be Black by Lou Reed is playing how cool is that guys and gals? This is people wanting to change; well song wise taking the piss in my opinion. Argh! I'm getting nowhere. Im not going to sleep until I at least have something to fucking Photoshop this morning. I was supposed to be in there two hours ago. This is necessary, I am simultaneously loving and hating this right now. Ambivalence. Fuck why do people have to be so complicated why can't we just be in the primordial soup still, or be boiled down to some quantum fucked up shit slightly after the big bang. Big bang? Hehe agnosticism is cool guys you should try it. Oh wait its not a religion or a belief systems. Fuck you atheists and fuck you theists. Oh wait thats the same. Love a bit of hate me. Hey I'm really fucking stupid some people hate difference. Just look at conseravitive America. Fuck. Please Don't be square two I think I jsut got off the chess board now I'm back on it. Free Your Mind, as some famous dude said and was also present in Assasins Creed Brotherhood. What a game. Hey whats this tune its a happy one. I'm walking on sunshine WHOAAA!. WHOOAA! Time to feel good. Smiley Smiley Happy Happy Tears In mY eYESY lAUGHY lAUGHY. yES REACHING THE INSANE PART DONT EVEN CARE ABOUT SPELLING MISTAKES NOW SHIT SHIT THINK THINK. First word after my wee break there was Catharis. Makes sense after looking at the capslock attack up there. Happiness is bliss. Ignorance is bliss. Childlike. Womb. The start. The beginning. In the beginning there was nothing. In the silence. No, not even silence. There was peace. But peace doesn't exist because thats a word. Oh here comes existentialism. Why can't I go on another capslock attack goddam this just a rant now. I need something. Missing something... catharsis...relates too stress...rules. Anarchy. Primal instincts. What a hot singer. "I bet you would like to undress me" Thats provocative. In a sexy way. Give your heart what sort of shit is this? Hey thats something that we all have in common making other people happy. I don't think I should include those sick fucks who don't like that thing. Ach. Ok I will they are still human. They give their heart to objects and ideals though. Thats still giving your heart too something. Love for something or someone. Tranquility shares this ideal? Does that make sense? Who cares if it makes sense. You, you retard, you're supposed to come up with an idea for a popular peace logo remember? Is this my subconcsious? No the coffee is wearing off thats what. Scrolling up and down and realize I really haven't written that much. I am 23 and the brain can hold over 300 terabytes of data. Or was that 3 million? Anyway its a lot and I need to dig deeper into the fucked up holes and recesses of my beautiful mind to come up with something good. Please don't read this. I think I will put this at the top or bottom of this blog post. Its a bit wierd letting people read your brain. Even loved ones and significant others. Whats the definition of significant again? God I want THIS TO END. Blah Blah Blah who gives a flying fuck? Not me thats for sure. Oh wait I do because IM STILL WRITING WRITE? LOL I MADE A SPELLING MISTAKE BECAUSE I DONNAE SPEAK TEH IGARISH. Hmm yes more insanity. Hey I am not insane the saying goes or is it a saying? If you think you are insane you are probab;y not. Maybe an insane person said that for the craic. Fuck knows. Limp Bizcuit all up in this shit now chocolate starfish YEAHHHHHHH.*Laughs* Ouch. This is where LSD would come in useful right? Hey it makes you travel to different dimensions/universe's according to Fringe by JJ Abrams. God that guy is the definition of a prefessional troll. I am talking about Lost the TV show here. "HEY GUYS THIS A SCIFI SHOW! OH WAIT TILL THE LAST EPISODE OF THE LAST SEASON IT WILL EXPLAIN EVERYTHING LOL! Then the last episode has a religious ending. Actually the whole show had religious undertones. I mean overtones I was just too stupid too realize it. *Sigh* What was that design saying? Oh yeah. You know you have a perfect design not when there is something new to add; but when there is nothing new to take away. What can we take away from life? Apart from hate? Hate breeds anger, fear and leads to the darkside (Hiyo! Star Wars had to get in here somewhere). God why can't I come up with anything in this wall of text. But hate is apart of life. It is something I should accept. I really need some more life experience. Why did I decide to tackle a branding and website project with the name popular peace in it if I can't find a good philosophy to incorporate into the log? Does it have to be a philosophy? Why does something have to have a deep meaning to work. Why can't it just be a truth. Truth can't be manipulated that well. Or can it? I'm not that bright or experienced enough as I said before. Maybe I should try. Feels like I am coming to an end maybe its because this song is ending. Ok so I have got this so far. Truth, Happiness, Circle, (Should not scroll up if I can't recall it now its not important right? No. Wrong. Just try and remember without scrolling and you will get something) Circle of life. Fuck you Lion King. Try Again. Truth, Happiness, Circle, Synapses  ( I love this word it makes me feel smart [Peace is popular, but not popular enough to be globally present. { Frustration setting in now. I have used all the brackets on my keyboard. }] ) I can do anything. What a nice lyric. Its true no matter what age you are or where you are. Shit fuck balls right words on one line and go from there fuck words and love words. Take 3 (I think). Happiness, Synapses, Truth, Circle (Why is circle important?) Shivers. Excitement. Excitement doesn't mirror happiness. Acceptance. This word seems important. It links with everything is that why? Let me think...acceptance of truth, of difference (synapses) circle/ouroboros (never ending cycle: you guys and gals reading will know this by the symbol of a snake eating its own tail) and acceptance of....(blurs tender is playing on spotify right now...this is affecting my thinking too much because I love the song so much) Get through it...hehehe loves the greatest thing. That we have. Waiting for that feeling to come. Theres those shivers. No wait thats not excitement its getting cold now. Acceptance that we are complex, acceptance of truth, that we will always disagree; verbally and then even physically. Also happiness is perspective. Holy shit what symbolizes perspective? Thats right fucking glasses, telescope. Telescopes are also symbolic of the search for answers and truth as microscopes or is it more related to the word of study? Words are words images are images. I will create these mockups. This is the end I have reached it for now. It is the beginning not the end its one and the same. Starting line is the same as the finishing line. Actually this isn't enough gibberish to isolate the nuggets of genius. I should write for another hour at least. I have to 4am till I start a design. Ok the words and ideas are: truth, acceptance, happiness, ouroboros, difference and acceptance ties all these together into a knot. Hmm actually telescopes distort, no wait, thats the types of glass or perspex; concave and convex. War and peace - ouroboros - acceptance - truth - telescopes - windows - perspective. Perspective and acceptance are the words too illustrate. So either have an optical illusion in/as the logo and something that shows the search for what people want and need. This may work as it symbolizes what the organisation is. Research into what these wartorn countries need. A private eye icon or some sort of optical illusion or both. Finally getting somewhere. Need to illustrate this paragraph here so I look at reference pictures to help me technically design the logo. LOOK HERE ROBBIE. People are separated by languages. A book indicates research and differences of opinion Its a popular object and still Iconic. Even if print dies book icons will still be used on websites and in other digital outlets. Im starting to fade mentally. Actually I'm not its just the weakness leaving my body lol. We all drink water. Water is life. Peace is a blank slate. It is a starting point. Starting points are different. People start at different reading levels. How do we know where to start? LOOK HERE TOO. We look we observe. Now what do we associate with observation and research again? Glasses, telescopes, eyes. Eyes - perspective - eyes are the window to the soul. The soul knows what it needs for happiness. Now in the case of war torn countries it will change. Fuck no shit sherlock you think? Hey Sherlock Holmes is a detective. I say dear Watson you might be onto something here. GET MY OPIUM. Not universal. But the idea of  detective is...nearly...getting warm. Clues. BRB google. Clues. Clues point you in directions. Like arrows. Like that image I had before in the minor project. Is a question mark a globally recognizable symbol? I guess it is alright to use something like that as most people know what it is. Footsteps. No. Journey for clues and meaning of life. We all have dreamt of this, do not know the real truth, do we? we probably will not accept it? We do not know how to look for it or where to look for it and if someone does it won't mean anything because people will always think differently. The meaning fo life the meaning of peace the meaning of war the meaning of everything. Everything is interrelated and linked and cross stitched . Time. Science. Economics. LOOK HERE TOO. Everything. Do Everything. Or Anything It doesn't matter. Whatever the letter looks like in the font do an illustration or something of it (Do the other ideas too like telescopes and shit thats cool). THE MOST IMPORTANT PART I THINK. Right this is stage 1. This has been interesting I hope had fun reading this or not reading this. I am going t take a break now. Might actually start the designs in the morning or later this week after a break and other project work.

So yeah thats how I think sometimes.

Research Part 3

Looking at the history of propaganda I have found out that the some fo the first people too use it successfully are the Nazi party in the 20th century. The term propaganda itself originates from 1622 with Pop Gregory XV "established the Sacred Congregation for Propagating the Faith"



Some of the methods in this link can be seen in some of Goebbels work. This might be a bit if a tangent but it I guess it shows how to manipulate people I guess,  something designers, advertisers and propagandists have in common.




















"Card Stacking" Source

"Plain Folks" & "Power Words" Source

"Name Calling" Source

"Transfer" Source

"Bandwagon" Source

"Glittering Generalities" Source

"Testimonials" Source

Smashing Magazine has an interesting article on propaganda posters. 


It seems I will need to use powerful words and other propaganda techniques in my branding. I must eb careful not to be as manipulative as it is unethical in certain contexts. 




Research Part 2

Before I start redesigning the logo I will need to look at some inspiration.

Abduzeedo is a blog I usually visit to find inspirational design. 


Other Logo Design Websites I have found thanks to this site are below.







One of the fundamental things about logo design is focus on colour schemes. You should have 2-3 colours for an effective logo, although there are some successful brands with 4 colours in their logo's.

Here are some interesting logos.




Its everywhere (Helvetica) 0_0



-Peter Vasvari

-Prasad Bhat

-Shawn Huff


-Nickolas Skuza


I really like the style of this one, the designer takes into account the number of tiles on the board itself and makes them into stars. I respect little details like this in designs. I must keep this in the back of my mind if I want the Popular Peace logo to be, well, popular I guess.


-Mateusz Turbinski


-Wladimir Yeberz



















"Krikaskól is an integrated pre-and primary school for children aged 1 to 9 years. The idea behind the logo is to represent the merger of these two educational levels. The image shows two children playing, intertwined as one. They also form a tree symbolizing growth and maturity. The nine circles forming the head of the children and the tree leaf represent the nine years that school lasts. The circles are also a reference to circular forms that is a theme in the schoolbuilding itself. The motiv of the building is a tree. The colors symbolize nature and learning from life, learning by doing. The trunk of the tree forms the letter "K"."
-Stefan Einarsson




This logo give me shivers; must be good then right? 

-Luke Despatie

-Studio 7 Designs www.studio7designs.com


-Dalius Stuoka

-Mel Campbell

-Brandberry www.brand-berry.ru

Maybe its just me but I would call this an optical illusion. 


-Aaron Rudd www.aaronrudd.co.uk


-Reghardt Grobbelaar www.cakesama.com

-Mike Erickson www.logomotive.net


-Bartodell www.bartodell.com

-Andre Weier www.nalindesign.com

-Benjamin Mandzyuk www.creamycss.com





















"A company in Barnaul which produces instant food products in portion packages specialized in production of cooked cereals – buckwheat, pea and oat flakes. The company’s competitors produce noodles. Therefore a formalized image of a spoon (in contradiction to fork used to eat noodles) was used. Laconic grapheme was developed from a very simple composition of a spoon lying on a plate and resembling letter “Q”."
-Alexey Shelepov




















"Architects Revolver is a logo for the italian web forum architectsrevolver.com about architecture. New technologies, suggestions and comments about new trends and architectural designs can be found in this blog. The slogan is: Give it a "Shot" - suggesting by this way all young architects to participate and leave a comment!"
-Kosmas Apatangelos




















"OIKOS Ecological Solutions is a Mumbai based company that is dedicated to making the world a greener, healthier place to live in, for the benefit of not only human-kind, but the animal kingdom too. The aim is to study and understand how natural systems function, and implement it efficiently into human processes and systems. Frogs are one of the best natural ecological indicators, as a diverse frog population in an area is indicative of a robust ecological system. Frogs, being amphibians (can live on land or in water), can record even minute ecological shifts on their sensitive, permeable skins. This was one of the reasons we chose to have a frog represented in the OIKOS logo design. The second reason was the client’s deep personal affection towards the amphibian!"

-Gayle D'souza, Karlyle Gomes

I enjoy subtlety in logos. It makes it all the more sleek too look at on letterheads and the like

-Cris Labno www.crislabno.com











"NF is a social care organisation, helping predominantly fathers whose children's relationship with them is under threat, usually following separation or divorce. They offer information, advice and support services on how to do the best for their children and are the only organisation that provides these services on a national basis."
Provoking an emotional response...noted. Its well known that the majority of multimedia outlets tend to try and pull on heartstrings; its almost seems guilty to do it. If done well though, it can be forgiven in my books.

-Phil Armstrong





















"Tennis XL is an agency that encourages exposure to the values of sportsmanship, competition and play through the game of tennis. It delivers tennis programs to youth during and after school. It needed to update its image to appeal to youth, parents and schools and most importantly to clearly express the nature of its activities. The mark we devised emphasizes the fun and dynamic aspect of the game without neglecting the importance of the human interaction it facilitates. The merging of the racket and jumping figure offers immediate recognition of the agency's activities."

-Isabelle Swiderski

-Miguel Peixoto http://www.design-mp.com

-Mika design http://mika-design.ru

-Ivan B2F www.b2f.lv/


Well played.

-Daniel Smyl www.danielsmyl.pl

-Mike Erickson www.logomotive.net


-Narendra Keshkar www.coroflot.com/captonjohn

-Denis Ignatov hyperian.narod.ru


-Alex Tass www.nocturn.ro