Looking at the history of propaganda I have found out that the some fo the first people too use it successfully are the Nazi party in the 20th century. The term propaganda itself originates from 1622 with Pop Gregory XV "established the Sacred Congregation for Propagating the Faith"
Some of the methods in this link can be seen in some of Goebbels work. This might be a bit if a tangent but it I guess it shows how to manipulate people I guess, something designers, advertisers and propagandists have in common.
"Card Stacking" Source
"Plain Folks" & "Power Words" Source
"Name Calling" Source
"Transfer" Source
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"Bandwagon" Source
"Glittering Generalities" Source
"Testimonials" Source
Smashing Magazine has an interesting article on propaganda posters.
It seems I will need to use powerful words and other propaganda techniques in my branding. I must eb careful not to be as manipulative as it is unethical in certain contexts.
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